![]() I've tried over the past almost forty years of reviewing to avoid the endless hype trap and I've definitely not added purposeful pull quote sentences that any halfway perceptive reader can ferret out while reading a review, certain it will appear a few months later in the manufacturer's print advert.Ī few products over the years have received from me the full gust of hype wind-among them the Continuum Caliburn turntable, the SAT and Kuzma 4 Point tonearms (especially the Safir), the Ortofon A90 and Lyra Atlas cartridges, the darTZeel NHB 18NS and 468 amplifiers, and more recently the CH Precision P10 phono preamp. ![]() The race to be pull-quoted in an audio manufacturer's print ad and establish name visibility runs deep in the audio press reviewer backwaters. Breathless magazine cover headlines end with exclamation points. ![]() This month's "best I've ever heard" product is replaced by next month's "best I've ever heard" product. A two way box loudspeaker is declared "a game changer". Over in our world of high performance audio, the hype runs long and deep. A zoftig woman in the television ad jabs herself and says "Who would have thought that a tiny prick could be so powerful?" Have you seen that? I'm not making it up nor was that a political quip. does not stand for Elusive Disc) but now they are selling some kind of miracle "pen" with a sharp point you jab into your gut and it supposedly solves a whole range of problems, including overeating. You can't! But in today's de-regulated, free-wheeling world, no government agency will call the scammers out or demand they offer proof of their claims.Ī company called Roman has been telemarkeing E.D. There's toe nail fungus that no brush on liquid cures but these telemarketing geniuses have conflated the two and are probably raking it in from people who think they can now brush away gross looking, thick yellow, fungus-infested toe nails. ![]() Of course, there's no such thing as "toe fungus". You can buy a brush-on cure for "toe fungus". ![]() We live in a clickbait, hype-infested, hyperbolic, anything goes commercial world-even when it comes to medicine. The Supatrac Blackbird Farpoint-A Tonearm Like No Other a genuine mechanical and sonic breakthrough ![]()
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